FDY
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FDY PACKAGING SYSTEM / 2026

Every box becomesa brand advertisement.

One scalable packaging language for Egypt across audio, power, wearables and accessories. Not three unrelated boxes, but one extensible brand asset.

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CORE
AUFDY / CORE
COREBUDS 01TRUE WIRELESS
FDY
MADE IN EGYPT
BUDS 01
RECOMMENDATION

Use A · CORE as the master system, B · PULSE as the youth/promotion tier, and C · SIGNATURE as the flagship tier.

SYSTEM / 01

One recognition system

People recognize FDY first, then understand the product. Every category shares one skeleton; only imagery, model and category code change.

01ORANGE EDGE

Orange edge stays at 12–16% of the front width at every pack size.

02CLEAR HERO

Product image uses roughly 38–48% of the front; no crowded multi-angle collage.

03ONE GRID

Logo, series, model, benefits and origin claim use fixed positions and safe zones.

04BILINGUAL

English aligns left, Arabic right, using a 50/50 back-panel grid.

BRAND ORANGE#FF6A0045–65% recognition accent
FDY INK#181818Headlines & technical data
WARM WHITE#FFFDF9Primary master background
GRID8 PT12 columns / 6 mm safe zone
DIRECTIONS / 02

Three visual directions

All three share one brand core, while orange coverage, structural cost and perceived price tier are clearly differentiated.

FDY CORE packaging system concept with front, back, side, dieline and product familyMASTER SYSTEM / 推荐
A
CORE

Minimal technology

Warm-white space creates authority while a fixed orange edge band builds long-distance shelf recognition. The product image leads; series, model and three benefits support it.

#FF6A00#FFFDF9#181818#E9E7E2
Structure
Reverse-tuck folding carton with paper-pulp tray; integrated paper hang tab for accessories and tamper seals for audio/wearables.
Best fit
Master range: audio, power banks, chargers, cables, storage, mounts and small electronics.
Why FDY
The easiest system to unify, produce and extend. Orange is memorable without overpowering the product—best suited to FDY’s master brand.
FDY PULSE packaging system concept with front, back, side, dieline and product family
B
PULSE

Youthful energy

Orange becomes the dominant field. A continuous energy arc connects front, side and shelf facings for stronger e-commerce and promotion impact.

#FF5A00#FFFFFF#171717#FFD8BE
Structure
Straight-tuck hanging carton with reinforced paperboard tray, optimized for peg walls and high-turn promotional retail.
Best fit
Youth line, entry audio, colorful cables, mini fans, cases and seasonal promotions.
Why FDY
Highly visible in Egyptian retail and social feeds while remaining disciplined enough to avoid a low-cost look.
FDY SIGNATURE packaging system concept with front, back, side, dieline and product family
C
SIGNATURE

Premium brand

Soft-touch charcoal, one precision orange frame and reduced iconography create a flagship impression through material and order.

#FF6A00#151515#F4F0EA#575757
Structure
Drawer or book-style box for flagships; a dark reverse-tuck carton with orange pull detail for scaled production.
Best fit
Flagship audio, smart watches, high-power GaN chargers, gift sets and distributor samples.
Why FDY
Raises brand ceiling and gifting value. Best as a focused premium tier rather than the default for every low-cost accessory.
MASTER SYSTEM / 03

Recommended master · CORE

The front, back, side and dieline below use controlled layout and can guide future production artwork.

Front01 / FRONT
AUFDY / CORE
CORE
TRUE WIRELESS EARBUDSBUDS 01سماعات أذن لاسلكية
FDY
32H
PLAYTIMEBT 5.3
STABLEIPX4
RESIST
MADE IN EGYPT صنع في مصر
Back02 / BACK
CORE / BUDS 01

Clear sound. Reliable everyday connection.
صوت واضح واتصال موثوق للاستخدام اليومي.

KEY FEATURES

32-hour total playtime
Environmental noise reduction
Low-latency game mode

الميزات الرئيسية

تشغيل إجمالي حتى 32 ساعة
تقليل الضوضاء المحيطة
وضع ألعاب بزمن استجابة منخفض

SPECIFICATIONS / المواصفاتBluetooth5.3Input5V ⎓ 1ACase300 mAhColorBlack
QR

Warranty / الضمان
Support / خدمة العملاء

8 00001 24001 7
Side03 / SIDE
BUDS 01TRUE WIRELESSAU / CORE
Dieline04 / STRUCTURE MAP · NOT FINAL CUTTING DIE
TOP / HANG TAB
GLUE
SIDE A
ORANGE EDGEBUDS 01
FDY
BUDS 01SIDE B
ENGLISHالعربيةSPEC / QR / BARCODE
BOTTOM / LOCK
INFORMATION / 04

Information hierarchy

  1. 01
    FDY LOGO

    Fixed top-left, never smaller than 22% of front width.

  2. 02
    SERIES + MODEL

    Series navigates; model identifies the purchase.

  3. 03
    PRODUCT HERO

    One real product hero with consistent three-quarter angle and light.

  4. 04
    3 BENEFITS MAX

    Maximum three front benefits; all others move to the back.

AR + EN

Bilingual layout

ENGLISH / LTRReliable sound.
Built for everyday Egypt.

Keep sentences short. Use technical numerals consistently.

العربية / RTLصوت موثوق.
مصمم للاستخدام اليومي في مصر.

جمل قصيرة وواضحة، مع أرقام ومواصفات موحّدة.

Rule: equal language status without line-by-line interleaving. Short bilingual naming on front; independent columns on back. Chinese stays on a separate export edition.

EXTENSION / 05

Category matrix

Do not assign a new color to every category. Two-letter codes, imagery and subtitle differentiate the range while orange always belongs to FDY.

AUAUDIO

耳机 / Earbuds

Made in Egypt*
PWPOWER

充电宝 · 充电器 / Power

Built for Egypt
WRWEARABLES

智能手表 / Smart watch

Built for Egypt
CBCABLES

线材 / Cables

Designed for daily use
STSTORAGE

U盘 / USB drives

Reliable storage
ACACCESSORIES

支架 · 壳 · 风扇 / Accessories

Everyday essentials
ORIGIN CLAIM POLICY

Use “Made in Egypt” only for SKUs that genuinely meet origin and labeling requirements with supporting production and material records. Imported or locally packed-only products use a neutral “Built for Egypt” claim, subject to local compliance review.

RETAIL / 06

Shelf and family display

The continuous orange edge creates a branded shelf rhythm. Every category keeps the same skeleton while product imagery and category code change.

FDY CORE packaging system displayed across an electronics retail shelf
3 M

At 3 m: orange rhythm. At 1 m: category. In hand: specifications.

PRODUCTION / 07

Rollout guidance

Validate the system on three real SKUs before extending the full catalog, avoiding premature dies and inaccurate information.

  1. 01
    LOCK

    Lock the master

    Approve logo safe zone, orange proof, EN/AR fonts, icon stroke and front/back grids.

  2. 02
    PILOT

    Pilot three SKUs

    Pilot earbuds, power bank and smart watch to test origin claims, data density and box formats.

  3. 03
    PROOF

    Shelf and transit proof

    Test 3 m recognition, hang-tab load, rub resistance, barcode scan and Arabic legibility.

  4. 04
    SCALE

    Build the template library

    Create small/medium/large AI/PDF masters, spec sheets, photography angles and naming rules.

FDY / ONE BRAND. MANY PRODUCTS.

Unified does not mean identical; it means instantly recognizable.

WA