One visual system

An identity you can see from product to shelf

FDY starts with local manufacturing and long-term trust. Orange leads a consistent visual system across every customer and partner touchpoint.

FDY orange brand identity system across packaging, retail and promotional materials
FDY#FF6A00 / BRAND SYSTEM
#FF6A00#181818#FFF3E8
CLEAR / WARM / BOLD
VISUAL IDENTITY

Identity foundations

A clear wordmark, signature orange, balanced neutrals, practical typography, simple icons and clean product-focused imagery.

FDY official wordmark spacing exampleOfficial brand wordmark

Aa — 0123456789

COLOR SYSTEM

Color system

It signals energy, innovation, warmth and youth—connecting products, packaging, gifts, displays and social content into one brand experience.

FDY Orange#FF6A00Deep Orange#E95500Warm Tint#FFF3E8Core Black#181818
PACKAGING

Packaging system

Flexible templates for audio, power, wearables, chargers, cables and phone accessories—with clear space for approved specifications.

FDYTWS AUDIO01
FDYPOWER02
FDYSMART WATCH03
FDYCHARGER04
FDYCABLE05
FDYACCESSORIES06
View the full packaging system
ONE VOICE

Consistent across channels

Facebook, Instagram, TikTok, WhatsApp Business, retail stores, exhibitions, posters and video covers.

RESOURCES

Download center

These demonstration links remain unavailable until approved files are uploaded.

01

Brand profile

02

Product catalog

03

Dealer handbook

04

Logo files

05

Product images

06

Packaging guide

07

Social media assets

08

Specification sheets

WA